Alphone Puthren's latest flick "Premam" making storm in
kerala box office. As per the latest reports ‘Premam’ breakes the record of ‘Bangalore
Days’ and ‘Drishyam’ in first week collection. ‘Bangalore Days’ collected Rs. 8.50
Crores in first week, ‘Drishyam’ collected Rs. 6.70 Crores in first week, while
“Premam” croses Rs. 10.30 crores in a week. And going smoothly everywhere.
As per the reports if ‘Premam’ made this flow steady, then it will
become the highest grossing movie of Malayalam cinema. After one week at the
Kerala box office, the movie has already made a statement that as an super hit with
its collection.
According to trade analyst, Alphonse Putharen directorial has already collected Rs. 10.3 Crore in a week's time.
The response that "Premam" received in Kerala was something the Malayalam cinema had not seen in recent times.
The movie, which hit the screens on 29 May, has seen unprecedented number of audience of all ages thronging in theatres not only on weekends but also on weekdays. The kind of response that the film has garnered has adversely affected the collection of Tamil movie, "Masss", starring Suriya. This is something new for the Malayalam industry, as in the past few years big starrer Tamil films used to do better business than Malayalam films in the state. In Chennai, the demand for the screening for "Premam" has increased and thereby theatres like Mayajaal has increased the number of screenings from four to ten on 6 June (Saturday), ensuring a strong second week run for the movie.
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